PRIMA AgroTech is a chemical-free bio fertilizer brand based in Indonesia expanding to China, Singapore and USA.

They are unique being focused on bacteria and so their new logo must incorporate bacteria concept.

In our initial ideas, we sketched out several themes as starting thoughts - Petra Dish with bacterias and amoebas.

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We had letter “P” under the microscope with liquid, bacteria shapes.

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Because the name is rather long, we experimented with PRIMA Agro Tech abbreviated to PAT .

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We shortlisted down to 2 versions: 1. A stylised “P” organic shaped.

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2. Created a 3D symbol of logo.

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Finally, a more 3D interpretation of symbol was chosen by the client. And we went on to finetune the earth tone colors green, blue, brown to more green focused to be more eco.

And the final logos.

CREDITS

Client: Prima Agro Tech (Indonesia)

Agency: Unboxed Asia

Chief Designer: Kee Onn Kuan

Chief Creative: Daniel Lim / KC Arriwong

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PRIMA Agro Tech Logo